Grounded in the nostalgic touchstones of founder Mike Amiri’s Californian youth, AMIRI marries refined craftsmanship with the glamour of LA skate and street culture. The brand’s early DIY sensibility has evolved into a studied and distinct savoir-faire. Signatures such as the deconstructed MX1 jeans, illustrated denim jackets, grungy flannel shirts and graphic T-shirts remain pillars of the AMIRI aesthetic.

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